Proposal

Name:                  Jessica Barba

Course:                BA (Hons) Make-up for Media and performance

Title:                     Portfolio and Professional Planning

Ref:                      MSE611

Level:                   6

Credit Points:       20

Weighting:           1.0

Study Time:         200

Proposal:

Throughout the duration of studying BA (Hons) Make-up for Media and Performance the artist has been continuing to practice and develop their techniques by working in collaborative projects to strengthen their portfolio as a professional.

With the area of interest and passion leading towards the fashion and beauty genre, further collaborations in this pathway will need to be achieved to lead into correct branding as a make-up artist.

First hand research will begin by looking into established fashion and beauty make-up artists and identify how they brand themselves through business websites and social media. By evaluating how these sources have been used effectively or ineffectively will help to enable the artist to professionally present a more strong and sharper media of business network (LO1).

Key areas of business promotion that the artist will be developing are a business website, business cards, social media networks, Curriculum Vitae and a portfolio. With this being a continuing development the artist will begin by evaluating their current pieces in more depth by comparing these aspects to the research of established make-up artists and critically reflect what elements need to be improved on. Investigation will also be needed into website/business card creators in both online creators and independent designers to identify which is most cost appropriate. Professional printing will also need to be researched into both quality and cost that is appropriate for the artist’s portfolio. To keep on top of budgeting throughout all units of level 6 a budget of £70 has been given to cover any expenses needed for resources for the duration of this unit. (LO2)

To continue progression of employment a personal development plan will be created in which goals will be set to achieve professional progression and work time effectively.  Throughout this unit a blog will be used to show the pathway of this unit social media such as Pinterest, Facebook and Instagram will not only be used as research tools into fashion and beauty make-up but to also show the artists own work to use as a platform for a wider audience. (LO3)

Aims

A1      To consolidate, review and extend personal development planning through critical self-reflection and evaluation as a key element of creative thinking, make-up practice and lifelong learning.

A2      To promote professional practice in the development of the professional portfolio and personal presentation using an appropriate selection of personal promotional material such as CV’s and business cards.

A3      To develop advanced transferable and employability skills in targeting work for employment, freelance work or postgraduate study.

Learning Outcomes

On completion of this unit you will be able to:

LO1      Critically reflect and evaluate on your creative practice as a key element of professional planning and as a springboard for the further ideas and creative make-up practice.

LO2      Prepare and organise your portfolio of work/attributes and skills effectively and prepare personal promotional materials to a professional standard.

LO3      Exercise initiative and personal responsibility in developing strategies for the professional targeting of work, self-management for future progression to employment or postgraduate study.

TRANSFERABLE SKILLS:

Professional skills

Organisation and time management

Employability skills

Problem solving

Interview techniques

Portfolio development

Self evaluation

Assessment Requirements

The critical report of your portfolio presentation; including a reflection of your undergraduate studies supported by practical make-ups and relevant promotional materials        100%

Evidence that will be handed in will consist of an online blog containing the process of this specific unit. This will relate to LO1 with the use of reflecting and evaluating the progress branding as an artist. A hard copy portfolio will also be handed in to show the artists work at a professional standard and effectively (LO2). A website, business cards, and social media links will also be handed in to fit to show employability skills to a target market in a contemporary and specialised manner. (LO3)

        

Assessment Criteria (specific criteria related to the learning outcomes and linked to the statement of generic assessment criteria matrix):

Evidence of understanding through critical evaluation and reflection – Critical evaluation and reflection of your undergraduate learning (LO1)

Evidence of realisation through presentation and communication – Critical report, portfolio, supported by practical make-ups and personal promotion material (LO1, LO2)

Evidence of understanding through synthesis and development – The extent to which you have developed your portfolio and personal promotion, material in line with your planning and professional intent (LO1, LO3)

Reference Materials

Bectu.org.uk, (2014). Home - BECTU. [online] Available at: https://www.bectu.org.uk/home [Accessed 4 Dec. 2014].

Davis, G. and Hall, M. (2012). The makeup artist handbook. Waltham, MA: Focal Press/Elsevier.

Johnson, K. (2014). The mercenary makeup artist: breaking into the business with style.

Karlapowell.co.uk, (2014). Karla Powell Make-up Artist. [online] Available at: http://www.karlapowell.co.uk/ [Accessed 4 Dec. 2014].